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A brief history

Discover the true spirit of Paso at the Austin Hope & Treana Tasting Cellar!

Located in the heart of the Templeton Gap District on the west side of Paso Robles, the Tasting Cellar has become the home of world class wines combined with incomparable hospitality. Whether you are seated in one of our outdoor cabanas overlooking the estate vineyard or enjoying the eclectic décor and relaxing ambiance of our indoor lounges, we have created the perfect space for you to enjoy the award-winning wines of Austin Hope.

Our seated tasting experience features a selection of exclusive wines only available here at the Tasting Cellar or on our website. These wines have truly become a showcase of the diversity of Paso Robles, coming from family owned and sustainably farmed vineyards located throughout the region. They are a representation of Austin's passion for artisan winemaking and have set the benchmark for luxury wines in the Paso Robles region, and we cannot wait to share them with you.

We have crafted a fun, casual and approachable experience for you to enjoy, and to learn and understand how special the Paso Robles region is. So come indulge in world class wines and true Paso hospitality, both of which are authentically and undeniably Austin Hope.


The Hope family has been farming in Paso Robles for more than 30 years. When they arrived in this barely-discovered region, they planted apples and grapes. Little did they know that the rolling, oak-studded terrain of Paso Robles would one day become a viticultural terroir of significance and one of the top winegrowing regions for quality red wine within the Central Coast.

Today, Hope Family Wines produces six brands: Austin Hope, Treana, Liberty School, Troublemaker, Austin and Quest. Austin's dream of making Paso Robles a destination for world class wines is being realized with history making accolades and scores on all of our wines and of course, the iconic Austin Hope Cabernet Sauvignon has set the benchmark for luxury cabernet from Paso Robles.

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Established in 1978

1585 Live Oak Road
United States, California


Meet The Team

  • Austin Hope

    Austin Hope is an owner, winemaker and president of Hope Family Wines in Paso Robles, California. He is an avid champion of Paso Robles who has spent more than 25 years at the helm of the family winery. Being awarded Wine Enthusiast’s “2022 American Winery of the Year” marked the highlight of Austin’s career to this point. Hope Family Wines today spans six brands that exemplify the quality and diversity of Paso Robles: Austin Hope, Treana, Quest, AUSTIN, Liberty School and Troublemaker.

    Austin came to Paso Robles with his family in 1978, when his parents, Chuck and Marlyn Hope, bought a ranch and planted both vineyards and apple orchards. Austin enjoyed playing and working in the vineyards as a child, a sign of things to come.

    Austin studied Fruit Science at Cal Poly San Luis Obispo and graduated in 1996. Shortly thereafter, and in the wake of a family tragedy, Chuck Hope turned to his son to lead the family business. The bold and brash 23-year-old Austin jumped in ready to make his mark on the business.

    Making and selling Treana Red, an ambitious $30 red table wine, proved to be challenging at first. However, Austin remained firm in his belief in Paso Robles wines, and he began to win over buyers and customers alike. The success of Treana would ultimately spark the creation of Hope Family Wines and its diverse portfolio of Paso Robles-grown offerings.

    In 2007, along with fellow Paso Robles winemakers, he helped produce the TTB petition for the creation of 11 new sub-AVAs for Paso Robles, a critically important distinction that elevated the region’s status on the world stage. In 2019, Austin was named “Wine Person of the Year” by the San Luis Obispo Wine Industry. He is also active in the community as a supporter of Must! Charities, Operation Surf and others.

    At the heart of everything Austin does, there is a passion for Paso Robles and a dream of making it a global household name. At the forefront of this effort is the Austin Hope Cabernet Sauvignon—a luxury Paso Robles Cabernet Sauvignon that has twice been named a Top 10 Wine of the Year by Wine Enthusiast. This is a wine that he likes to say is “Paso Robles Defined.”

    Austin lives on the family vineyard in the Templeton Gap District with his wife Celeste Hope and their two daughters, Ainsley and Avery Hope.

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