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Austin Hope & Treana WinesVerified Organization

A brief history

Making the best wine the California Central Coast has to offer for over 30 years.

The Hope family has been farming in Paso Robles for more than 30 years. When they arrived in this barely-discovered region, they planted apples and grapes. Little did they know that the rolling, oak-studded terrain of Paso Robles would one day become a viticultural terroir of significance and one of the top winegrowing regions for quality red wine within the Central Coast.
Today, Hope Family Wines produces six brands: Austin Hope, Treana, Liberty School, Troublemaker, Austin and Quest. Austin's dream of making Paso Robles a destination for world class wines is being realized with history making accolades and scores on all of our wines and of course, the iconic Austin Hope Cabernet Sauvignon has set the benchmark for luxury cabernet from Paso Robles.
The Austin Hope & Treana Tasting Cellar offers seated tastings with a casual, fun approach to award winning, world class wines. The spacious, unique tasting areas are a blend of eclectic décor, lounges and outdoor cabanas overlooking the estate vines. We look forward to sharing our wines, our passion and creating an exceptional experience for you.
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Established in 1978

1585 Live Oak Road
United States, California


Meet The Team

  • Austin Hope

    In 1978, Austin Hope came to Paso Robles with his family, when his parents bought a ranch and planted both vineyards and apple orchards. Attempting to punish the rebellious youngster, his father, Chuck Hope put him to work in the vineyards. Much to his father’s surprise, at just eight-years-old, Austin took to the work immediately.

    Austin studied Fruit Science at Cal Poly San Luis Obispo, while Chuck Hope and Austin’s uncle Paul were laying the groundwork for Treana Winery. When Paul passed away in 1996, Chuck Hope turned to his son to lead the family business. The bold and brash 23 year old jumped in ready to make his mark on the business.

    Working alongside then winemaker Chris Phelps, Austin quickly learned the ropes began producing a $30 red table wine from Paso Robles, which at the time was a largely unknown region. “Maybe it wasn’t the smartest thing in the world to be the first ones out there doing things, but that’s what we do.” says Austin.

    Austin became Winemaker for the Hope portfolio in 1998. In 2007, with fellow Paso Winemakers started to create what would become the TTB petition for the creation of 11 new sub-AVAs for Paso Robles, a critically important distinction in moving Paso Robles towards becoming a respected wine region.

    In 2019 Hope was awarded “Wine Person of the Year” by the City of Paso Robles. Upon the inaugural release of the Austin Hope Cabernet, the wine was awarded 97 points, the highest rating ever given by Wine Enthusiast to a Paso Robles wine. Following that, 2017 Austin Hope Cabernet was chosen by Wine Enthusiast as #10 Top 100 Enthusiast Wines of the World and is the first time a Paso Robles wine has made the Wine Enthusiast Top 10. Most recently the 2018 Austin Hope Cabernet was selected for Wine Enthusiasts Top 100 Wines of the World, this time landing at #7. Solidifying Austin’s place as a leader in the Paso Robles luxury Cabernet Sauvignon category.

    Today, Austin’s portfolio of wines has expanded to include Austin Hope, Treana, Liberty School,Troublemaker, Quest and newly released Austin. With his everlasting desire to make wines that reflect all that Paso has to offer, Austin Hope Cabernet is – Paso Robles Defined.

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