A brief history
Carl and Pam Bowker, owners of Caliza Winery, started End Of The Day with the goal to create great wines that can be enjoyed daily. Throughout this line of wine they want to highlight the tremendous efforts of the men and women who work in the vineyards. Without those men and women, Paso Robles would not be the wine region it is today. In order to give back to them, our wines showcase small vineyards and a portion of our sales are donated to Must! Charities. These wines are approachable, everyday wines for people who recognize quality and enjoy finishing the day with a nice glass of red, white, or rosé. We’ve created stylish, character filled wines for every-day drinking that also live up to the expectations of a true wine lover. Bottled at their ideal maturity, they’re ready for you whenever you are.